Project Overview
CJO is a custom brand identity project focused on creating a clean, memorable, and versatile logo that reflects the client's vision and personality. The objective was to develop a distinctive visual identity that could be used consistently across digital platforms, social media, merchandise, and future marketing materials. The final design emphasizes simplicity, recognition, and scalability, ensuring the brand remains impactful in a variety of applications.
My Solution
I explored multiple concepts, typography treatments, and layout variations before refining the strongest direction into a polished vector logo. Through an iterative design process and client feedback, I created a final identity that is clean, adaptable, and representative of the brand.