VYRIS DJ Branding Project

Project Overview

VYRIS is an electronic music DJ brand inspired by cyberpunk aesthetics, digital corruption, and virus-inspired visuals. The goal was to create a bold visual identity that would stand out across social media, music platforms, live events, and merchandise while reflecting the artist's dark, futuristic sound.

The Challenge

The challenge was to develop a unique visual identity that balanced readability with a heavily stylized cyberpunk aesthetic. The branding needed to feel aggressive, digital, and immersive while remaining versatile enough for promotional materials, streaming platforms, and merchandise.

Research & Inspiration

Mood Board

During the research phase, inspiration was gathered from:

• Cyberpunk visual culture

• Glitch typography

• Hacker aesthetics

• Digital virus imagery

• Underground EDM and techno branding

• Futuristic user interface design

Keywords:
Cyberpunk • Glitch • Virus • Corruption • Neon • Digital • Underground • Futuristic

Concept Development

Typography Exploration

Different typefaces were tested to determine which best represented the VYRIS brand.

Design considerations included:

• Sharp angles

• Distorted letterforms

• Digital corruption effects

• High visibility at large event scales